

Like Fred and Ginger and Lester and Earl. And it’s the moment sales of Pontiac’s Trans Am began to skyrocket.įour decades later, the man, the mustache and the car continue to matter.

The moment, 40 years ago this summer, that would forever link the actor Burt Reynolds and Pontiac’s festooned muscle car. It’s the moment the audience sees the 1977 Trans Am Special Edition for the very first time. The moment is just 11 minutes into the 1977 blockbuster Smokey and the Bandit. For a beat the roar of the Pontiac’s 400 cubic inches reverberates within the tight confines of the trailer before the Bandit drives the black and gold beauty out of the truck, screaming chicken first, and into pop culture history.

We all know about a certain black and gold Trans Am. Image Credit: Bettmann via Getty Images.
